Marketing & PR
Shaping ELIRE’s voice, visibility, and communications with partners and the public.

VP - PR & Comms
Shareena Ali
Shareena is a communications and marketing expert with over 20 years of international experience across PR, media relations, and corporate communications. She has advised high-profile clients including Shell, ARAMCO, and Saudi PIF, and has worked across MENA, Europe, APAC, and the Americas.

VP - Marketing Innovation
Stephen Sidlo
A commercially-minded media and marketing strategist with 15 years’ experience across sport, technology, and storytelling. Proven expertise in brand building, sponsorship, and go-to-market strategy for frontier innovation. Skilled in awareness campaigns, content production, live production, distribution, and emerging formats like VR and immersive media.

VP - Marketing & Content Strategy
Nathalie Holguin
Nathalie is a marketing strategist with international experience across infrstructure, digital health, and tech. She specialises in brand, content, and growth, combining creative direction with commercial insight to build narratives that engage audiences and drive long-term impact.

Product Manager
Georgie
Georgie is an experienced marketing strategist operating at the intersection of ESG, finance, and innovation. With a background at HSBC, she has led global sustainability marketing initiatives and has expertise in launching propositions and executing high-impact campaigns in the smart cities space.